Privacy and Cookie Policy

This privacy policy PIDOR sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

For information about the Cookies used to monitor website performance with Google Analytics please click here


This website is owned by The Identity Store Limited trading as Identity Leather Craft. For more information about The Identity Store please visit

The Identity Store Limited collects the personal information that you supply through this website for the purposes of processing and fulfilling any orders for products and courses you purchase via the website and for providing you with any services, e.g. Mailing List, for which you subscribe.

The Identity Store is committed to safeguarding the privacy of users of this website, whilst ensuring that you receive a high quality service. Please read the following Privacy Policy to understand how The Identity Store uses and protects the information that you provide. If you have any queries or concerns regarding these practices, please contact us by e-mail. Please note this policy has been updated in May 2018 to reflect the changes under the General Data Protection Regulation.

The Information We Collect And How We Use It
In accordance with the new legislation General Data Protection Regulation we hold and use data in the following ways:

Order Processing:

Name, addresses, telephone and email        - these are held for order processing only.  This information is held in two secure places – the admin section of the website and an accounting package both of which are password protected. Where couriers are used they may have your email or telephone number to keep you up to date for delivery notifications only, these are also password protected.

The Identity Store Ltd collects personal information from you when you:
Register with the website on the 'Registration page'
If you register via this page, we collect information such as your name and your e-mail address. This is used to personalise the service that you receive, for example by recognising you when you return to the website. Please note that the password you choose to register can only be viewed by you. If you forget your password we can issue you a new temporary one which you can change when you log-in.

If you go on to the CHECKOUT, we will also collect the billing and delivery address for the product ordered (if it is different from your billing address). We use this information and that you provide when you register to progress your order.

If you order and pay we collect your credit card or debit card details. All payments are processed through a secure server by WorldPay, our online payment provider and PayPal on our behalf. This means that we do not see or store your payment details.  You can read WorldPay’s Data and Privacy Policy by clicking here


In certain circumstances where permission has been received we may post out information on sales or events, this is generally to customers who do not use computers and therefore require information sent in the post.

Email address – where you have consented we will send you our email newsletter, you may also subscribe to a specific interest group such as Falconry to receive relevant news, and you can also sign up to receive advanced dates of the workshops.

Subscribe to Receive Email Newsletters

Where you have consented we will send you our email newsletter, you may also subscribe to a specific interest group such as Falconry to receive relevant news, and you can also sign up to receive advanced dates of the workshops. You can unsubscribe to any of these interest groups, or the mail list at any time.

If you subscribe to receive Newsletters we collect your name and e-mail address. You can subscribe through this website page, through Facebook or by personally giving us your information at the store, a show or event. Paper copies of requests for signing up are destroyed as soon as the data has been entered into our secure system at Mailerlite.

We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry standard technologies to help us monitor and improve our newsletter.

MailerLite’s privacy policy is available at You can also view our agreement between Mailerlite and The Identity Store by clicking here.


You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.

2. Information Sharing and Disclosure

2.1. We do not sell or rent your personal information. We may, however, give information about you to the following, for the express purposes as set out below: 
If you register with the website: 
a) to employees and agents of The Identity Store Ltd for them to administer any accounts or services provided to you through the website. and if you place an order with us:
b) to employees and agents of The Identity Store Ltd for them to administer any accounts, products and services provided to you through the website, for example delivery and courier services.

c)If you place an order so that we can determine whether or not to accept your order. In particular, WorldPay, our online payment provider will check the card details you have given against details held by your card issuer to ensure the payment details given are correct. If there is any anomaly with the details that you have provided, then WorldPay, our online payment provider may keep a record of the use of that card for the purpose of future security checks. This helps to protect you and us against fraudulent transactions. You can read WorldPay’s Data and Privacy Policy by clicking here

Lastly, if ownership or operational control of all or part of our website were transferred, whether as part of the sale of The Identity Store Ltd business or otherwise, we may disclose your personal information to a transferee. If that happens, we would require them to use your information in a way that is consistent with this Privacy Policy.

3. Credit & Debit Cards

3.1. If you pay for a product over this website, we use WorldPay, our online payment provider to process your payment. WorldPay operates a secure server to process your payments details. They encrypt your credit or debit card information and authorise payment directly. This means that your credit card or debit card details are never revealed to us. Please read their Security Policy at WorldPay by clicking here to see what security measures they have in place and how they treat your information.

4. Aggregated Information

4.1. We may share non-personal aggregated statistics data about visitors to this website and sales and traffic patterns, with the company or other parties. Just to be clear, this information does not identify users in any personal capacity; it just gives generalised information about the users of our website. Google Analytics is an example of this.

5. Cookies and Other Tracked Information

5.1. While on the website, certain information is automatically logged about how you are using the website. This information may include the URL of the website which linked you to this website, your IP address and the pages you visit while on the website. The IP address indicates the location of your computer on the internet. IP addresses are not used to track your session and are not linked to anything personally identifiable.

5.2. A feature known as a cookie is also used. A cookie is a small data file that resides on your computer which allows us to recognise you as a user when you return to the website using the same computer and web browser. The cookies and other automatically tracked information are used: 
To automatically access your previously stored account information and deliver a more personalised shopping experience To help us better understand how users use the website so that we can administer, support and improve the website and the products that The Identity Store offer; 
To contact you for the purpose of confirming your registration details in the event that you forget your password. Most browsers are set up to accept cookies, but you can configure your browser to refuse cookies or to notify you when you have received one. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer's instructions by clicking "Help" in your browser menu. Further information on deleting or controlling cookies is available at If you reject cookies though, the website will not recognise you and so you will not be able to register to use the website, place an order, nor view your account details.

6. Security

6.1. This website contains links to third party websites that are not subject to this privacy policy. Read our Terms & Conditions for further information on these links. We strongly recommend that you read the Privacy Policy of any such websites that you visit.

6.2. We use all reasonable precautions to keep the information disclosed to us secure. The use of encryption creates billions of code combinations to protect each transaction made on the website, so your card details cannot be viewed by anyone else using the internet.

6.3. Every time that you enter an area of the website that carries or requires sensitive information, an icon, resembling a lock will appear in the bar at the bottom of your screen to show that you are in a secure environment.

6.4. Despite using this technology, we cannot guarantee the security of the information that you disclose to us. You accept the inherent risks of providing information and dealing on-line and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

6.5. If you have any concerns about security, please contact our Support Team: Type “Security” into the Have a Question box at the bottom of this page.

7. The Right To See Your Information

7.1 Under the General Data Protection Regulation you have the right to see the personal information that we hold about you, whether collected through your use of this website or through any communications that you have had with us. You will need to provide us with a written request and pay a small fee.

Please note you have the following rights under the new regulation:

  1. Right to be forgotten – you can ask us at any time to delete all of your data from our files and records.
  2. Right of Portability – you can ask for a personal report to show what data we hold on you at any time.

As a small company we do our very best to answer all your questions and to look after all your data respectfully. If you have any concerns please don’t hesitate to ask, either call us on 01629 581403 or email:

7.2. If you want to change any information in your account, please log in to your account as usual and then click on Address Book or Personal Details to update your account.

8. Policy Changes

8.1. Any changes to this Privacy Policy will be posted on this page so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it. These changes will have immediate effect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FORM_KEY Stores form key used by page cache functionality.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wish List.
WISHLIST_CNT The number of items in your Wish List.

Google Analytics Cookies

Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google).
Globally and in the European Union member states Google sets the following cookies:

__utma Cookie
A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookie
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

__utmz Cookie
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie
Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.